Who is involved in Affiliate Marketing?
Affiliate Marketing is a growing discipline within internet advertising. Despite this many companies do not plan to integrate affiliate marketing within their online marketing efforts, BIG Mistake!
Affiliate marketing has been around for about 15 years; but paying people who make sales for you based on a commission has been around a lot longer than this. As you can imagine this method of payment for results makes this form of marketing very cost effective.
Affiliate marketing is made up of a number of players these are advertisers, affiliates, partners, super affiliates and affiliate networks. Take a look at the diagram below to see how they all work together to create a campaign.
The advertiser wants to promote products through affiliates, partners and super affiliates but how does the advertiser manage all these affiliates? How does an advertiser find and recruit affiliates? How does an advertiser track manage and pay all affiliates? Well advertisers use a specialist affiliate marketing agency like BDR London to manage all the affiliate marketing activities.
By working with an affiliate management agency the advertiser can have numerous partnerships all working together strategically to increase affiliate campaign performance. The affiliate networks work with the affiliate marketing agency to provide the technology behind the affiliate marketing campaign.
Your affiliate marketing agency manages the whole campaign from launch through to optimisation and growth. The affiliate network provides the technology to track, promote your products and communicate with all the hundreds if not thousands of affiliates on your campaign.
By working with an affiliate agency you can get on with what you are best at and let us manage your affiliate marketing.
This entry was posted on Monday, September 21st, 2009 at 8:49 pm and is filed under Affiliate Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
