April 30th, 2010 / No Comments » / by Affiliate Management Agency
Affiliate marketing is profitable for both advertisers and affiliates. For advertisers you are growing your workforce and increasing your reach. For affiliates you are gaining an income stream.
I won’t pretend affiliate marketing is easy as this would be misleading. If you are an affiliate and your website has a decent amount of traffic it is quite easy to make money from your visitors. There are lots of ways you could monetise your visitors.
How can I make money as an affiliate?
If you are an affiliate and you want to make money there is more than one way to do this. You can use your email database to send your customers relevant offers. You can place banners on your website, which if they are relevant to your site content will generate sales.
One of the best ways to generate sales is to write product reviews and then provide a link to the product. This is because your site visitors trust your opinion and you can get good conversion rates if you write up a good review. You could also create a price comparison site which helps your site visitors to compare lots of products.
Whichever option used there is a need for as many site visitors as possible it’s a numbers game so to maximise your sales a high volume of visitors are needed.
Affiliates generate traffic through online marketing methods such as SEO, PPC and social media marketing. Once the traffic is on the affiliate’s site a number of methods are employed to generate a sale and a commission for the affiliate. These methods include selling the product through a review or using an incentive such as cashback or voucher codes.
Is affiliate marketing profitable for advertisers?
Affiliate marketing is excellent from an advertiser’s point of view as you are getting a lot of visibility for your products. As affiliates are paid when they make a sale it can be a very profitable form of advertising.
If however you want your affiliate campaign to be a success you must provide affiliates with as much help and support as possible. The more marketing material such as banners, content and emails you can provide the more collateral affiliates have to promote your company.
You know what works for your business if you share this information with your affiliates they can replicate this on their own sites which will result in a higher volume of sales for you.
If you are interested in using affiliate marketing to make money we can help you.
Posted in: Affiliate Marketing
April 11th, 2010 / No Comments » / by Affiliate Management Agency
Affiliate management involves training, managing and recruiting affiliates, as well as ongoing support and administration tasks. Affiliates are your personal online sales team, they need to be treated like you do your internal sales staff. The most successful affiliate marketing campaigns are those who successfully manage their affiliates to their utmost potential.
Think of affiliate management as the most important task in affiliate marketing. If your affiliates have any questions about the campaign either technical or general you need to be able to provide support without them having to wait for days to get an answer. This is very important because affiliates have a huge variety of advertisers from which to choose to promote. If you do not manage affiliates at an acceptable level they can easily begin promoting other advertisers. Affiliate management is about keeping your sales force happy. You need to give them us much information and support as possible.
Affiliate management includes managing your current affiliates as well as looking for new ones. Affiliate marketing is a channel that should grow every month. Affiliate marketing is a long term strategy. It takes patience and skill to recruit new affiliates to your campaign. It does not happen over night. Finding affiliates and helping them to promote your company is what is going to make your campaign a success.
When doing affiliate management make sure you have has much literature and sales information for your affiliates as possible. The more sales material there are the easier it will be for affiliates to promote your products. Remember your affiliates are very important to you, they advertise your company for free.
In affiliate management it is important to reward your affiliates when they perform well. It is also equally important to incentivise affiliates to generate more sales. A well structured affiliate management program can generate increased sales for your business at a good return on investment.
To talk to BDR London about affiliate management contact us today.
Posted in: Affiliate Management
Tags: advice, Affiliate Management, affiliate recruitment
October 10th, 2009 / No Comments » / by Affiliate Management Agency
Do you need an affiliate agency to manage your affiliate program? Perhaps, you are a retail company that wants to increase sales via your site, or maybe you are a finance company that wants to generate leads. Either way an experienced affiliate agency should be able to help you. Affiliate marketing is an ideal way to utilise a network of publishers to promote your business. This is because the pay on results model is cost effective and the potential for growth is massive.
If you are interested in starting a new affiliate program through an affiliate agency there are a number of things you need to consider. Firstly, do you have the budget to support the program? You must have a budget in place for at least 12 months and an affiliate program is not something you can just turn on and off like PPC. You must fully commit and be able to attribute resources and time to assist in the growing of an affiliate program.
Does the affiliate agency have experience in your industry? Every program can vary dramatically due to variables involved. For example, the product offering, positioning and commission rates can greatly affect the potential of a campaign. A good affiliate agency will be able to guide and advise you on the best way to begin and continue your campaign, especially if you are in a very competitive market.
The affiliate network you work with also plays a major part in the success of your program. The better affiliate networks have wider reach and better technology. Obviously, these networks are more expensive but often worth it. Make sure your affiliate agency tells you all the benefits of prospective networks.
Overall affiliate program marketing is a very good opportunity. However to really make it work you need to be competitive in your proposition to not only consumers but affiliates as well. You must think of it as a long term strategy and be prepared that it may take some time to build. Also and most importantly use a specialist to manage the campaign, unless you have the experience in house. There are many pitfalls and hurdles to overcome as well continuous management and recruitment of new affiliates. This is very time consuming and growing a campaign whilst avoiding costly mistakes does require specialist experience.
Posted in: Affiliate Management
Tags: affiliate agency, Affiliate Management
September 21st, 2009 / No Comments » / by Affiliate Management Agency
Affiliate Marketing is a growing discipline within internet advertising. Despite this many companies do not plan to integrate affiliate marketing within their online marketing efforts, BIG Mistake!
Affiliate marketing has been around for about 15 years; but paying people who make sales for you based on a commission has been around a lot longer than this. As you can imagine this method of payment for results makes this form of marketing very cost effective.
Affiliate marketing is made up of a number of players these are advertisers, affiliates, partners, super affiliates and affiliate networks. Take a look at the diagram below to see how they all work together to create a campaign.
The advertiser wants to promote products through affiliates, partners and super affiliates but how does the advertiser manage all these affiliates? How does an advertiser find and recruit affiliates? How does an advertiser track manage and pay all affiliates? Well advertisers use a specialist affiliate marketing agency like BDR London to manage all the affiliate marketing activities.
By working with an affiliate management agency the advertiser can have numerous partnerships all working together strategically to increase affiliate campaign performance. The affiliate networks work with the affiliate marketing agency to provide the technology behind the affiliate marketing campaign.
Your affiliate marketing agency manages the whole campaign from launch through to optimisation and growth. The affiliate network provides the technology to track, promote your products and communicate with all the hundreds if not thousands of affiliates on your campaign.
By working with an affiliate agency you can get on with what you are best at and let us manage your affiliate marketing.
Posted in: Affiliate Management
Tags: affiliate campaign, affiliate network, affiliate recruitment
July 4th, 2009 / No Comments » / by Affiliate Management Agency
The affiliate marketing industry would not exist without affiliates. Finding affiliates that can generate sales and leads for our advertisers is a huge part of affiliate marketing management. Part of our regular tasks as an affiliate management agency is to recruit affiliates to join the programs we manage.
Often the affiliates we recruit are website owners who are completely new to the affiliate game. We approach web site owners that have a connection with the brands we promote and ask them if they would like to join our programs. This is because if a web site has a connection with an advertiser the traffic they send to the advertiser is more likely to convert.
If you want to become an affiliate the best thing to do is to choose a subject you are interested in. This will make it easier for you to create content for your site and keep it updated. Once you have chosen your subject you can build your website.
You don’t have to be a web designer to build a site there are many free options out there that will enable you to create a site with no programming skills at all. You can use a website builder program or you could use a blogging platform. I would recommend a blogging system if you are a complete newbie as it will allow you to update the content very easily.
Now you have a subject and a site you need to write content to fill up your site. Adding content will have a few functions. One being adding regular unique content will help with your search engine optimisation. Another is your content will help you to pre-sell for your chosen advertisers.
When you have a site with some content you can then choose advertisers you wish to promote. The best option is to choose an advertiser that fits well with your target audience as this will improve the chance of a conversion.
Where can I find advertisers with affiliate programs?
The best way for an affiliate to find an advertiser is to sign up to an affiliate network. There are a lot of affiliate networks each has a variety of affiliate programs and tools that affiliate’s can use. There is far too much to say about affiliate networks to fit into this article so I will cover this subject in more detail in the future.
Once you have chosen your advertisers you can place their adverts onto your site. Advertisers will provide affiliates with a number of ad formats including different sized banners and text links, page peel adverts, dynamic search banners, widgets and video ads. Often advertisers also make product feeds and APIs available so if any affiliate has the programming knowledge they can use this to integrate into their own site.
Now you have the website and the adverts you are ready to become an affiliate. Be patient in the beginning, just because you have a website doesn’t mean people know it is there; you need to promote your site. This can be done using search engine optimisation, pay per click marketing or social media marketing.
Now you are an affiliate one tip to note is if you only promote your advertisers by placing banners this is unlikely to result in a conversion. This is because click through rates on regular banners are falling you need to write content about your advertisers and possibly ask people to click the banner to visit the site. Keep on experimenting different techniques as when you make your first affiliate commission it will be the greatest feeling, as all your hard work will have paid off.
Affiliate Marketing Agency: Post 9
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Posted in: Affiliates
Tags: advice, affiliate, banner advertising, find an advertiser, get a website
